Founded in 2003 by designer Irene Neuwirth and business partner Tracy Stoll, the brand is an independent fine jewelry company based in Los Angeles. Irene Neuwirth creates unique, modern and sophisticated jewels decorated with stunning gemstones. Her style is immediately recognizable : superb colorful gemstones, geometric shapes, mix of different forms and colours, use of gold, large jewels…

Recognized as a leading jewelry label in the United States, her jewels are regularly  in fashion magazines like Vogue, Elle and Harper’s Bazaar. Celebrities such as  Angelina Jolie, Halle Berry, and Reese Witherspoon are become admirers of the brand. Recognized by her peers, Irene Neuwirth won the Town & Country Couture Design Editors’ Choice Award (2006) and was finalist for the coveted CFDA Vogue Fashion Fund (2008). Besides, she joined in 2009, the Council of Fashion Designers of America (CFDA) as member.