Monet Jewelry was launched in 1937 by the brothers Michael and Joseph Chernow in New York. Before, their company Monocraft Products created handbags with gold-plated appliqués and monograms. With Monet, they wanted to create fine jewels using high quality materials and affordable for all the women. Monet jewels were recognizable by the open metalwork (gold and silver) and the straight edges.

From 1969 to 1989, General Mills possessed Monet. In the early 1980s, the company obtained the Yves St. Laurent licence for costume jewelry. From 1985 to 1994, Monet became part of the Crystal Brands Apparel Group. This company purchased two other costume jewelry lines (Trifari and Marvella) and became the largest costume jewelry maker in the world. From 1994 to 2000, Monet was part of Chase Capital Partners. The group signed the fashion designer Christian Lacroix in 1995 for a 5 year licencing. Since 2000, Liz Claiborne, Inc. has been producing Monet Jewelry.

1940s jewelry :

Fifties jewelry :

Vogue Ad Monet jewelry 1954

Mary Jane Russell in an advertisement for Monet jewellery, September 1957

1959

1953

1957

Monet ad 1953

Suzy Parker for Monet

1959

Suzy Parker 1957

Fifties jewels :

Sixties jewelry :

1967

1964

1965

1968

Lucinda Hollingsworth, Monet jewelry advertisement, photo by Wingate Paine, 1960

Sixties jewels :

Seventies jewelry :

1976

1975

1980s jewelry :

Vintage Monet jewels :

Sources : http://www.illusionjewels.com/vintageadsmonet.html ; http://www.vintagecuff.com.au/16/monet-designer-information/ ; https://www.leaf.tv and pinterest.com

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