The vintage fashion illustrator Ruth Freeman
Ruth Freeman was a Canadian born fashion illustrator who worked for the magazines Vogue, She, Good Housekeeping and Harper’s Bazaar. She also worked in adversiting (brochures for the London department store Harrods). La plus belle pour aller au bal : What elegance ! Sources : Pinterest and the book 100 years of fashion illustration” by…
The German vintage fashion designer Uli Richter
Uli Richter (born in 1926) is a German fashion designer based in Berlin who influenced like no other post-war German fashion. He launched the “Berlin chic” : he created modern, simple but chic, high quality, and wearable clothes for all the women. His talent exeeded the Germany’s borders ; he knew a big success…
The American vintage fashion house Jonathan Logan
The fashion brand for young women, Jonathan Logan was founded in 1944 by David Schwartz. From 1944 to the late 50s, Dorris Varnum was the designer of the brand. Then, Jeanne Carr followed her. In the Sixties, Jonathan Logan was one of the largest company in the United States. Different lines were created by Jonathan…
Fifties fashion
At the end of the Second World War, women are looking for feminity, elegance and chic. Christian Dior responds to this demand in 1947 with the “New look” (name given by Harper’s Bazaar editor Carmel Snow). The “New look” is characterised by soft shoulders, wasp-waisted (bonet corset) and hip-padded designs. The 40’s short skirt is replaced by a large…
The vintage fashion House Maggy Rouff
Maggy Rouff (1896-1971) was a French couturier, nicknamed “the architect of sewing”. Gifted with a remarkable technique, she loved playing with asymmetry and innovative shapes. In 1929, she bought with her husband the couture house “Drecoll” and renamed it in “Maggy Rouff”. The couture house was located 136 avenue des Champs-Élysées in Paris. In 1937,…
The French vintage Fashion House Jean Patou
The French couturier Jean Alexandre Patou (1887-1936) opened his dressmaker salon in 1912 named “Maison Parry”, located at roundabout of the Champs-Elysées in Paris. Becoming successful, he relocated his fashion house at the 7 rue Saint-Florentin in Paris and renamed it “Jean Patou & Cie” in 1914.
1950’s vintage dresses
One of the key pieces of the fifties is the Corolla dress : a tight bust and an oversize petticoat. The French couturier Christian Dior created the Corolla dress ; it belongs to the “New Look” style. In 1954, Dior presented the “H-line” : a silhouette relatively straight from the shoulders to the hips. It…
