The Austrian fashion designer Lena Hoschek founded her eponym label in 2005. She creates retro inspired clothes (40’s and 50’s) with an Austrian touch. Passionate about traditional Austrian craftmanship and tailoring, Lena Hoschek celebrates this  style with a “Tradition” line.  Besides, in 2012, a new couture line was created, the “Lena Hoschek Atelier” which offers to make the dress of your dreams.