Uli Richter (born in 1926) is a German fashion designer based in Berlin who influenced like no other post-war German fashion. He launched the “Berlin chic” : he created modern, simple but chic, high quality, and wearable clothes for … Continue reading →
The fashion brand for young women, Jonathan Logan was founded in 1944 by David Schwartz. From 1944 to the late 50s, Dorris Varnum was the designer of the brand. Then, Jeanne Carr followed her. In the Sixties, Jonathan Logan was … Continue reading →
At the end of the Second World War, women are looking for feminity, elegance and chic. Christian Dior responds to this demand in 1947 with the “New look” (name given by Harper’s Bazaar editor Carmel Snow). The “New look” is characterised by … Continue reading →
Maggy Rouff (1896-1971) was a French couturier, nicknamed “the architect of sewing”. Gifted with a remarkable technique, she loved playing with asymmetry and innovative shapes. In 1929, she bought with her husband the couture house “Drecoll” and renamed it in … Continue reading →
The French couturier Jean Alexandre Patou (1887-1936) opened his dressmaker salon in 1912 named “Maison Parry”, located at roundabout of the Champs-Elysées in Paris. Becoming successful, he relocated his fashion house at the 7 rue Saint-Florentin in Paris and renamed … Continue reading →
One of the key pieces of the fifties is the Corolla dress : a tight bust and an oversize petticoat. The French couturier Christian Dior created the Corolla dress ; it belongs to the “New Look” style. In 1954, Dior presented the “H-line” : a silhouette relatively straight from the shoulders to the hips. It was a sheath dress with a scoop neck and a dropped waist. In 1958, Yves Saint Laurent for Dior launched the trapeze dress : a fitted top just under the bust and flared out in a slim A line to the knee.
Besides, during the fifties, the floral, tropical, plaid, polka dot, gingham check and stripe patterns were very used . Another key piece of the 1950s is the shirtwaist dress : a fitted button-down top ending at the waist and a full skirt. The bell shape dress was also a trend in the 50’s : a tailored and fitted bodice and a skirt started at the waist, puffed out around the hips, and then fitted at the calf, creating a bell-shaped skirt.