At the end of the Second World War, women are looking for feminity, elegance and chic. Christian Dior responds to this demand in 1947 with the “New look” (name given by Harper’s Bazaar editor Carmel Snow). The “New look” is characterised by soft shoulders, wasp-waisted (bonet corset) and hip-padded designs. The 40’s short skirt is replaced by a large full mid calf skirt. The “New look” is inspired of the mid-nineteenth century. Paris becomes the center of fashion.
The Bar suit (molded curves, a cinched waist, elevated bust and padded hips) and the Corolla dress (a tight bust and an oversize petticoat) are iconic outifts of the “New look”. In 1954, Dior presents the “H-line” (a silhouette relatively straight from the shoulders to the hips).
Fashion houses like Dior diversify their activities : perfume and fashion accessories (jewelry, bags, gloves, scarves, hats, heels…).
Sources : http://balises.bpi.fr/arts/les-annees-50–la-mode-en-france-1947-1957 ; http://www.marieclaire.fr/,les-looks-des-annees-50,706684.asp ; http://histoiredelamode.canalblog.com/ ; http://fiftiesweb.com/fashion/fashion-w/ ; http://latelierdecouture.com/histoire-mode/annees-50-new-look/ ; http://www.lefigaro.fr/ ; http://www.metmuseum.org/art/collection/search/81460 ; http://www.fashiongonerogue.com/ ; http://customrodder.forumactif.org/ ; http://www.thehouseoffoxy.com/1950s/a32 ; http://vintagefashionguild.org ; https://fr.pinterest.com/ ; http://www.puretrend.com/ and http://vintagedancer.com/