Video is essential in the digital strategy of the fashion brands. Most of them have their own youtube channel and produce videos posted on social media. Through videos, brands communicate about collections, aesthetic,  values, identity, specifities, craftmanship…

In the city :

Playful and joyful : 

Graphic and geometric :

Patterns, clothes and accessories getting animated :

When cinema and fashion meet :

Let’s dance !

Discovering the spirit of the collection :

Sources : https://www.youtube.com/ and http://www.e-marketing.fr