Amrapali is an Indian jewelry brand between tradition and modernity. The founders Rajiv Arora and Rajesh Ajmera use the finest jewellery traditions and workmanship. The name of the brand “Amrapali” evokes a renowned royal courtesan living around 500BC in ancient India. Amrapali is the timeless symbol of a Muse. “The timelessness of the legend, and its immediate association to feminine beauty, delight and India’s heritage make it the ideal association for the brand”.